Athletes form the future of a nation. The country needs both its intellectual as well as sporty side, for a proper balance to be maintained. Athletes need sponsorship in order to survive and flourish. Indian athletes are in a poor condition when there is an absence of sponsorships. In the current situation, there is a strict need for sponsorships of athletes. Financial support does in fact go a long way. Without the backing of a financial support, an athlete can’t really manage to keep progressing in their careers consequently. Their outreach increases with increased sponsorships.
The main importance of sponsorship for athletes is to solely help them get through their careers. Surviving in a country where all forms of sport are not on the same pedestal, while cricket gets the entire limelight, sports like hockey and badminton never gain the main importance. This partiality and distinction eventually lead to a talented person being unable to progress in life and even in their career. Money is ultimately the key to every single thing, be it making one’s career or just figuring out life. Nationally sponsored athletes are progressing greatly in their careers throughout.
